Tradition and innovation are a part of SHOEI’s DNA and guide our every product and process. We are future-focused while honoring our rich heritage and ability to combine forward-thinking technology with artisanal craftsmanship. Our success in racing and collaborations with professional athletes yield a significant source of technological innovation. Combined with advancements made possible thanks to state-of-the-art tools like SHOEI’s in-house wind tunnel, not to mention our world-class team of creative minds, we proudly meld tradition and innovation to fuel and inspire the premium helmets that our racers and customers demand. At SHOEI, we build helmets that represent the pinnacle of design, technology, performance and, most importantly, riding pleasure. In a world that’s rushing to evolve, we believe in developing products with pure intention that exceed our customer’s expectations. Welcome to SHOEI’s 2020 collection. We hope you enjoy.